Piano Analytics

Piano: the Digital Experience Platform

Piano is a comprehensive platform for analytics, personalization, and marketing activation, designed to help companies make the most of their data while adhering to high standards of compliance and privacy.
The solution leverages the collection and utilization of first-party data to enable brands to understand, segment, and engage their audiences responsibly and sustainably.

Piano’s key strengths are built around five pillars:

• 360° Customer View: unify your data from all touchpoints (web, mobile, applications) to gain a precise and reliable understanding of each user journey.
  
• Real-Time Personalization: dynamically segment your audiences and deliver tailored experiences to enhance engagement and loyalty.
  
• Activation and Monetization: engage users at the right moment to maximize conversion and retention, manage your paid content strategies (subscriptions, paywalls), and deploy targeted campaigns based on precise behavioral insights.
  
• Performance: benefit from a robust technological architecture capable of processing large volumes of data in real time, ensuring fast and reliable analyses.
  
• Privacy & Compliance: leverage your data within an ethical and regulation-compliant framework (GDPR, ePrivacy), thanks to built-in consent management and data governance features.

 

AVISIA & Piano: a Strategic Alliance for your Performance

At AVISIA, our mission is to support you in selecting and deploying the most effective solutions tailored to your specific challenges.The partnership between AVISIA and Piano is built on this same logic of excellence and complementarity.
Piano provides a leading technology, combining analytical power, marketing activation, and privacy compliance, while AVISIA brings recognized expertise in Data, AI, and Digital, from strategy to operational implementation.

 

Our consultants, certified in the Piano platform, support you at every stage:

• Strategic Consulting & Planning: validate the relevance of Piano for your data, marketing, and compliance needs, and define a clear roadmap.
  
• Implementation & Configuration: technical setup, tagging plan, dashboards, and activation scenarios.
  
• Data Exploitation & Management: transform data into actionable insights for measurable marketing performance.
  
• Training & Support: upskill your teams to ensure autonomous and efficient use of the platform.

 

By combining Piano’s responsible and high-performance technology with AVISIA’s Data, AI, and Digital expertise, we help our clients achieve performance, personalization, and privacy compliance.

 

Related resources:

Webinar – Data Governance: Building a strategy that combines compliance and performance

 

Web Analytics Tools Benchmark: the Practical Guide

To help companies choose the analytics solution best suited to their needs, AVISIA has produced a benchmark of the leading platforms on the market.

Analytics tools play a vital role in understanding and optimizing the performance of websites and applications. These software programs collect, process, and analyze data from various sources, providing valuable insights into user behavior.

In this guide, we will explore three market leaders: Piano Analytics, Google Analytics, and Adobe Analytics, selected for their advanced capabilities and market prominence. Other solutions such as Matomo, Amplitude, Mixpanel, or Plausible also exist and offer convincing alternatives. These may be explored in a future guide.

 

 

• Google Analytics largely dominates the traffic analysis tool market, largely due to its free version.
• Piano Analytics, an evolution of AT Internet, a French company founded in 1995, is recognized for its accuracy and compliance with European regulations.
• Adobe Analytics, part of the Adobe Experience Cloud suite, is designed for large enterprises seeking advanced and customized analytics.

This guide will help you understand the features and functionalities of these leading analytics tools on the market.

 

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